Ethics Statement

For My Viewers

  • Your trust is the most valuable aspect of my business and guides my actions.
  • I will never compromise my view on any subject due to a sponsor, ever.
  • All promoted products or services are things I already use or have tested for at least one month prior to being featured.
  • If you feel that I’ve violated your trust, please contact me at tickersymbolyou[at]gmail[dot]com

For Sponsors

  • Your brand must be a fit for my audience’s interests.
  • Your product or service must be well-regarded, regulated, and reputable.
  • While you may review the sponsored portion of a video prior to publishing, you will not have any editorial control over the video itself.

NOTE: I will NOT work with the following brands: alcohol, tobacco, adult-related, gambling, or politics.

How I Earn Money

Integrations

YouTube’s Adsense rates vary wildly, making it an unreliable way to run a business. The most reliable method of revenue for my research is sponsored integrations, sometimes referred to as “shoutouts”. These are usually 45-60 second segments talking about a relevant product or service. There is always a clear message at the beginning of a video (e.g. “this video contains a paid promotion”) as well as verbal and/or visual call-outs during the integration, itself. These sponsored integrations make it possible for me to build a team and produce the highest quality content possible.

AdSense

Although unpredictable and unreliable, a large portion of revenue comes from YouTube AdSense rates. Because my audience’s time is valuable, I typically limit AdSense placements to pre-roll and post-roll ads and avoid multiple mid-roll ads during the video as much as possible.

Memberships

The most reliable source of income comes from memberships, like Patreon and YouTube Memberships. Compared to integrations and AdSense, this is a much smaller source of income. However, this revenue plays a key role in planning and budgeting to support the core business. Beyond the financial support, members bring two huge intangible benefits: support and ideas, making them a huge asset to my work.

Affiliates

Even though affiliate programs are very lucrative, they incentivize me to maintain a rigid stance on the products and services I recommend and promote them even when they may not be relevant. Because those incentives don’t align with the value I want to bring my audience, I don’t participate in affiliate programs. That means I only make money from sponsors for the integrations and shout-outs themselves and not when someone signs up.

Full Transparency

Securities

I am a long-term investor and a shareholder in many tech companies. These investments NEVER influence my research, coverage, or opinions in any of my productions. For full transparency though, I think it’s important to call out my larger positions:

  • Nvidia
  • AMD
  • Intel
  • Taiwan Semiconductor Manufacturing Company
  • Tesla
  • Microsoft
  • Unity Software
  • Palantir
  • Wejo